A Well-Delivered "Ouch!" for Airlines

In a post on Google+, which referenced their recent article - If the World Were Run Like Airlines - The Wall Street Journal asked,

What if other industries were run like airlines? Prices for sandwiches would double during the lunch rush. Hotels would charge for shampoo.

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I commented,

I'd say this article is a well-written, well-delivered "ouch!" for the airline industry. The difficulties and complexities of their business notwithstanding, there must be a simpler, more reasonable way of pricing!