Annie Lawless | Suja Juice

Annie Lawless stands atop a brand valued at $300 million – and she did it by focusing on the very foundation of the food pyramid. Suja Juice, the organic juice company she cofounded in 2012, has surged in popularity (and sales, which will hit $70 million this year) thanks to its rejection of added sugar, genetically modified fruit and other manufactured chemical additives. The company’s growth impressed: in August, Coca-Cola bought a 30% stake for $90 million, and Goldman Sachs snapped up an additional 20% for $60 million.