Josh Bruno founded Hometeam in 2013 to bring technology to the world of home health aides. Unlike Uber, all of Hometeam’s workers are employees, not contractors, and the company pays them twice what other such agencies do. It makes up for this with better logistics: It can keep aides working all the time, matches them with seniors they’ll enjoy spending time with—gardeners with gardeners, painters with painters—and uses iPads to keep seniors in touch with their families. “Our mission is to create beautiful days for older adults,” says Bruno. Hometeam has launched in the New York metro area and Philadelphia. So far it has raised $36 million.