Monday, December 16, 2013
CEO Guido Damiani Looks Eastward
As the head of a third-generation family business, Guido Damiani has to keep at finding market opportunities for their luxury, fine-crafted jewelry. He refers to the Italian rich as old, by which he means that it's saturated: The rich and famous have already bought their sort of jewelry.
However, it must've been a boon to Damiani that their target market in Asia is enthralled with the "made in Italy" brand, quality and heritage and is moreover willing to pay extra for it. Plans to open 40 - 50 stores in Asia over the next handful of years are a testament to results they garnered now and expect to garner. Congratulations!