Ben Huh on Risk and Opportunity

Any business, new or otherwise, must work within its available and-or accessible resources.  In this respect, Ben Huh has key lessons learned to share, for example, on the notion of risk.  Entrepreneurs are not so much risk takers, as they are risk managers: We love opportunity, but we hate risk.  In this regard, making smaller bets and making good mistakes are crucial.  What constitutes a good mistake?  One that is not so hefty as to collapse a business, and one that we can learn effectively from.