Wednesday, March 12, 2014
Scott Stratten on People and Relationships First
I really like Scott Stratten's no-nonsense, common sense ideas on how we ought to conduct ourselves in doing business and marketing our stuff. For one, it reminds me of what I learned from a colleague on LinkedIn Larry Easto: build relationships, before client relationships, before business development.
To build relationships, we need to engage earnestly in conversation, listen actively to each other, show respect and earn trust. All of this takes time and effort, yes. But it's the foundation of business. It also reminds me of the well-known author (Stephen Covey) and book Seven Habits of Highly Effective People: In particular, Seek first to understand, before being understood.