Mona Bijoor on Founding JOOR

Mona Bijoor, founder of JOOR, a wholesale fashion marketplace, explains how she took years of experience and started her company.

Bijoor found the pain point in the fashion industry through writing and blogging.  She may not have sought out such pain points deliberately, but as it is in the course of lives and our work, inevitably we encounter these.  It didn't sound like a logical or rational process of identifying what her new business was going to be, but rather an intuitive, gut feeling and an unrelenting preoccupation with the idea.  Then, it was about research | analyze | act.