Jessica Alba Scores with The Honest Co.

The WSJ’s Lee Hawkins discusses the strong likelihood that Jessica Alba’s non-toxic products company, Honest Company, will do an initial public offering after an announcement that the company received a $70 million round of financing from venture capital investors.

The Honest Co. had $12 million in revenues in 2012, its launch year, then climbed fivefold to $60 million last year.  It's expected to hit $100 million by end of this year.  Wow.  Moreover, with the latest $70 million, Jessica Alba's company now has grabbed $152 million in financing from several participants.  Another wow.

Here's the story behind The Honest Co.:

Once upon a time...

A dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes.

We both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable – everyone should have it. We believed every baby deserved the best we can create for them. We are dreamers.

But, more importantly, we are doers.

You know what they say, if you want it done right, you gotta do it yourself.

Dreamers and doers, eh.  That's the ticket.