Certainly we can learn from, and be inspired by, CEOs of successful multinationals. But keep in mind, as Trevor Owens encourages us, their companies are fundamentally different from our startups.
- So don't mortgage the house, as if you even had a house, on developing your products. Do what it takes to create a working prototype, but keep a lid on effort and expenses à la principle of Minimum Viable Product.
- Don't get weighed down with expectations, commitments and, last but not least, debt. You have to be so agile as to pivot direction, strategy or offering, when you have to.
- Find early adopters as best as you can, which means putting yourself in their shoes so as to grab their attention and secure their buy in.
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