Monday, October 27, 2014

Quick Hits on Launching your Business

Certainly we can learn from, and be inspired by, CEOs of successful multinationals.  But keep in mind, as Trevor Owens encourages us, their companies are fundamentally different from our startups.
  • So don't mortgage the house, as if you even had a house, on developing your products.  Do what it takes to create a working prototype, but keep a lid on effort and expenses à la principle of Minimum Viable Product.
  • Don't get weighed down with expectations, commitments and, last but not least, debt.  You have to be so agile as to pivot direction, strategy or offering, when you have to.
  • Find early adopters as best as you can, which means putting yourself in their shoes so as to grab their attention and secure their buy in.

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