Tennis star Maria Sharapova talks to the Wall Street Journal's Lee Hawkins about her future as a tennis player and a businesswoman, her brand, her Sugarpova candy line and other products and endorsements and the rivalry with Serena Williams.
Friday, November 22, 2013
Maria Sharapova on Business and Branding
Lee Hawkins does a bit of an awkward, at times stilted interview, but he draws quite a lot from Maria Sharapova. Business is very much underway for her, even as she still plays at the upper echelons of tennis. Perhaps unlike hordes of other athletes, then, she is well positioned to sustain her stardom beyond the sport.
The following are my notes: