Boston Beer Founder Jim Koch on Leadership

Jim Koch, the founder of Boston Beer Company, gives his best leadership advice after three decades at the helm of the brewhouse that makes Sam Adams beer.

The leadership lessons Koch learned are organic.  That is, they are outcrops from what he has experienced in running a company and working with people:

• The leader is never tired, and never has a bad day.  The leader has to have more energy and spirit than everybody else, because you cannot expect more of your people than you expect of yourself.  
• Culture and values can substitute for resources, like good equipment, food or supplies.
• People don't care what you tell them, instead they care about what you do.  You're always visible.

Indeed being a leader can be a tall order.