Monday, July 7, 2014

A+E Abbe Raven Breaks Ground with FYI

A+E Networks is trying to take the energy of sites like Pinterest and Yelp, and translate it to TV.
What A+E Chairwoman Abbe Raven talks about may be more ground breaking than Forbes interviewer Dorothy Pomerantz realized.  The last time I looked at numbers, TV remained boss as far as global media reach was concerned.  Many of us may talk about social media and high technology as if these were the only conduits people had for information, entertainment and connection.  But for Raven & Co. to tap into all that hullabaloo, and bring it into tried-and-true mainstream media, has to be phenomenal.  Of course we still have to see how it all works out, but A+E has good track record of launching new brands.  She points out that FYI Network may be for your information, it may be for your inspiration, it may be for your innovation.  The possibilities are, in her exuberance, for your infinite as well.

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