IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
This is a variation on the clever IBM theme of Let's Build a Smarter Planet. For me, innovation is
not just wild, breakthrough ideas that we've seen from the likes of Steve Jobs, Elon Musk and Jeff Bezos, but also the simplest of things that are positively
inside the box. This ad campaign does the trick beautifully: It's colorful, simple and practical. Plus it's lovely irony that a high technology company like IBM creates a low technology solution for the most mundane of needs among city dwellers.
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