Toby Keith is a country music star, who clearly has a nose for what captivates his audience and has parlayed this into big business. He ties things neatly - bar and grill, Mezcal label, and music act - and carved out success by looking at things simply (though not simplistically) and coming up with the right solutions.
This is Zach O'Malley Greenburg's full report in Forbes - Toby Keith, Cowboy Capitalist: Country's $500 Million Man - due out with the July 15th issue. Keith's success is, at minimum, a 20-year effort, and is marked by the right amount of tenacity, a good pulse on his audience, and altogether sound judgment and decisions.
"Trees can't grow back. Houses can't be built back. And it takes about a week to get the power back on and get the roads back open," Toby Keith said while reflecting on the damage from the recent tornadoes in Moore, Okla.
During his Sunday night (June 30) tour stop in Chicago, he talked about the challenges faced in Oklahoma and the resiliency of the Moore community.
"They bounce back so quick there, it's amazing," he told me. "You won't see them on TV six months from now crying for money and saying the government's not helping. Because they help each other out. They'll get it cleaned up pretty fast."