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| Marketing is a staggering $500-billion activity in the US alone (image credit) |
With the Wharton School's Future of Advertising Program, Forbes CMO Network brings together marketing leaders for a day-long symposium to discuss 'Advertising' 2020--what advertising could and should look like in the future.
Marketing accounts for 15% of GDP, according to estimates, such as from McKinsey.
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| Listen. Laugh. Learn. Love. (image credit) |
Marketing activities arise around these four pillars - listen, laugh, learn and love - and are managed accordingly in Rocket Fuel's portfolio.
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