David Karp on Essence of Tumblr Advertising

Tumblr Founder and CEO David Karp discusses his company's business model and mobile strategy. He speaks on Bloomberg Television's "Market Makers."

I am skeptical about the Yahoo! acquisition of Tumblr, and its efforts to monetize its platform.  But while he was cagey a bit, David Karp relates the essence of its business model vis-a-vis advertising: more like TV and print.  Not hyper-targeting, not Big Data and analytics driven.  But via brands that aim to impact us more evocatively, more sustainably.