Two key points from this Short Takes on Melanie Spring: First, social media is not just about posting, but actually more about conversation: for example, responding, commenting, and asking. Second, I gather that her company's "DC Tweetups" were meaningful and productive. There must be a balance between online and in-person. Some people may value or prefer one over the other, but I see them both as integral to a business. What balance to forge depends on you and your company.
No comments:
Post a Comment