Avoid Marketing Disasters

What were they thinking?  Like me, you were probably asking this question more than once, as you watched this video of Top 10 marketing failures. It's a complicated, tenuous balance, I think, to take bold steps in your marketing yet avoid potential disasters with your efforts.

At the end of the day, we are all human.  Careful thinking-through and testing-out make sense, of course.  Does it make sense as well to have checks-and-balances in the marketing department?  For example, a trusted senior manager in another department may offer his or her fresh set of eyes on the campaign before launch.  The bolder the effort, the more crucial it is to be sure that it will indeed serve business priorities and uphold company values.  

Still, as with anything that goes awry, the quicker you 'cut bait,' the better the damage control.