En Route to Revenue for Yahoo!

(image credit)

Alok Sawney posted the following in the Business community on Google+:

How do you think Marissa Mayer, Yahoo's CEO, did in her first year?

As one of only a few women CEO's to run a fortune 500 company, the stakes were high for both Yahoo! and Mayer in her first year. During this time, she led a number of acquisitions as well as focused on the people and the culture of the corporation. 

As the stock has about doubled since Mayer has taken the helm, my favorite quote from Marissa Mayer regarding her company's strategy for future profitability is "People then products then traffic then revenue”.

Sawney also posted this balanced, well-written article - Marissa Mayer's Yahoo! - one year on.  

(image credit)

I commented, So far so good for Marissa Mayer, and "still here!" means a lot, after a revolving door at the top. She has analysts in her favor, as Yahoo! stock performance has been on a steady climb in the past year, as you noted, Alok. Managing expectations + producing results remain crucial for her, going into Year 2, as is her apparent mantra: "People then products then traffic then revenue."

I am glad to see that my focus on Leadership > People > Results echoes the sequence that Mayer emphasizes.  

But training our eyes on numbers, for the sake of this article, here are some choice quotes from Mayer from the article Sawney posted:

This beautiful magazine like reading experience [i.e., Yahoo! Mail app for tablets] has contributed to daily active users being up 120% across our mobile mail applications.

We also launched our redesigned Yahoo! app for iOS and Android complete with some integration. As a result of this launch we saw a 55% increase in daily active users and a 60% increase in time spent using the application.

We see 250,000 blogs being created new each day on Tumblr. Those are largely being driven by new user sing-ups. We also are seeing more than 75 million posts every day on Tumblr.